Male Grooming

Today's stylish and sophisticated man is concerned with how he looks and why shouldn't he be? There have been many studies proving that we judge someone on how they look within the first seven seconds of meeting them. More men are choosing to look after their skin and an increasing number of men purchase skincare products. Some are even going the next step and are wearing a little makeup. On the counters I have served many men wanting to buy a concealer to hide their dark circles or blemishes etc. I could see they were embarrassed and felt uncomfortable asking, they were masculine men just wanting to hide some imperfections and have a little help to look their best.

Adding to their daily routine of shaving men should be cleaning and treating their skin with products to suit their skin type. Biotherm is a cosmetic house that has a wide range of skincare products exclusively designed for men, from shaving products, cleansers, toners, exfoliators, moisturisers, serums and eye creams etc. Men are starting to realise that skincare is not just for women and it's not just about wanting to look better and age well, it's also about health. Men should be at least wearing sunscreen to protect themselves from skin cancers and they also need the moisturisers that are filled with protective antioxidants. Protecting the skin is the most important reason why men should be investing in skincare.

Some men are taking the next step and wearing makeup to accentuate their features and hide imperfections, the trick is to make it look as natural as possible and virtually undetectable. In the photos below on this client I have applied foundation to even out the skin tone and concealer to hide blemishes, a tiny bit of cream blush to add colour to the cheeks, some bronzing powder to do a little contouring, and some mascara to open up the eyes. The purpose of this was for a business profile photo. This client would not wear makeup on a daily basis but there is no doubt this is very natural looking and made a huge difference to the professional images he is putting out to the market place. He was very pleased with the results of the photo shoot.

I don't think many women would like their partners in the mirror next to them making up their face but on occasions makeup for men can serve a purpose. Women should definitely be encouraging their men to invest in skincare, there is nothing wrong with a fresh looking face.

Kelly.